How to use job postings as buying signals: the playbook
A career page is a public budget document. It tells you which teams a company is scaling, which tools it is adopting, and where money is moving, well before any of it turns into a purchase.
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Closed-won analysis: how to mine your CRM for the signals that preceded every deal
Your best deals have something in common in the year or two before they closed. Closed-won analysis looks back far enough to find that pattern, then turns it into a targeting model you can run on the live market.
The GTM intelligence flywheel: learn, find, understand, act
Static lists tell you which companies exist. A loop built from your own closed-won deals tells you which ones are worth attention now. You rebuild it from the deals you actually close.