How the analysis works.
Five steps from your CRM export to a buying signal model unique to your market, product, and sales motion.
Pull your closed-won deals
We start from your CRM: every deal you closed over the last 2-3 years.
Look back 12-24 months per win
For each company that became a customer, we replay Sentrion's signal history: funding events, hiring patterns, tech stack shifts, and the specific initiatives they reveal, like a product launch or a new sales framework rolling out.
Find the patterns that repeat
Which signal combinations showed up again and again before your deals closed?
The same signal pair, three different wins.
Run the same analysis on closed-lost
Lost deals reveal anti-patterns: what was missing in the deals that never closed.
The second signal never came. That gap is the anti-pattern.
Build your scoring model
A custom model calibrated to your actual outcomes, not a generic fit score. This model powers everything downstream.
What the analysis covers.
Wins and losses, side by side. The goal is not a report about the past, it is a model that predicts your next deal.
Win signals
Which signal combinations appeared before your deals closed? The trails that complete are the ones worth chasing.
Lost-deal anti-patterns
What was missing in the deals that didn't close? The signal that never arrived is as predictive as the ones that did.
Speed signals
Which patterns preceded fast closes versus slow ones?
Size signals
Which combinations correlated with larger deal sizes?
Champion detection
Did a specific hire, like a new CRO or VP Sales, appear before fast closes? That hire might be the real buyer.
Signal velocity
Not just which signals, but how fast they accumulate. Acceleration matters.
Negative signals
Layoffs, hiring freezes, leadership gaps. Do-not-call signals that save your reps time.
Custom signals your whole team can track.
The analysis answers one question: which signals preceded your sales? Those become custom signals, defined precisely enough for Sentrion to track them across your whole market, so every rep watches for the same patterns your wins already proved.
- The 3-5 signal stacks that repeat before your wins
- Each pattern defined as a custom signal Sentrion tracks automatically
- Specific initiatives, not vague triggers: product launches, sales framework rollouts, stack migrations
- Anti-patterns from closed-lost, so reps skip accounts that look right but never buy
The start of the flywheel.
Without closed-won analysis, account scoring is generic. With it, every score is calibrated to what converts for you. And the model gets smarter with every deal outcome: wins confirm patterns, losses reveal what it missed.
See what your wins have in common.
Bring your closed-won deals. Sentrion's framework extracts the signals that preceded them and turns them into a model your whole team tracks, with proprietary signal history deepening every lookback.
Book a strategy call